For those of you starting to delve into the world of social media, you may be looking for some tools that will make the process of monitoring a little easier – without the large price tag. Whilst there are many high quality paid services, free options are very useful early on particularly if your organisation is unwilling to invest heavily into social media until a return is demonstrated.
This article details 4 tools that I think cut the mustard– and also lists a suite of other free tools which you may find useful. Whilst each tool provides some useful functionality they also have their draw backs. Thus marketers may want to use a combination of these tools to monitor their social media activities.
Are there any free tools you have found useful to monitor social media activities? If so share them below
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